How a little bear became a big vitamin

red heart shape

Inspiration that would transform an industry came from an unlikely source

In 1997, Hero Nutritionals became the first company to introduce a nutrient-rich, all-natural gummy bear for children called Yummi Bears®. The inspiration for these yummi gummies came from Founder & CEO Jennifer Hodges’ nieces and nephews. They were always ooh-ing and ahhh-ing over the sweet treats in the candy store, especially the irresistible little gummy bears. But they were full of sugar and preservatives with no nutritive value.

That’s when the idea struck. Why can’t something that kids love also be good for them?

A vitamin this delicious didn’t come easy

It took a labor of love and almost two years of working alongside the best scientists, formulators and flavor houses to perfect Yummi Bears. Kid-friendly and parent-approved, Yummi Bears® created a whole new category in the supplement industry and quickly became the #1 Selling Children’s gummy vitamin brand in the natural products industry.

a gummy bear on top of a flash with blue liquid
lemon

Innovation is in our DNA

Even after 23 years, we continue to innovate in the natural and organic gummy vitamin space, creating products to fit every dietary and lifestyle need while still maintaining our yummi® taste! Here are a few milestones we touched upon along the way to creating America’s #1 children gummy vitamin in the natural products industry.

orange yummi bear

In 2009, Hero Nutritionals makes history with the launch of the first organic gummy vitamin children. Our Yummi Bears Organics line of products quickly becomes a mom and kid favorite!

red yummi bear

With growing consumer interest in a vegetarian lifestyle, in 2010 we introduced a line of Yummi Bears Vegetarian gummy vitamins with a gelatin free, fruit pectin base for many of our most popular products.

yellow yummi bear

Another first for Hero Nutritionals in 2011 when we launched Yummi Bears Sugar Free gummy vitamins sweetened naturally with lo hand fruit and chicory root.

orange yummi bear

In 2009, Hero Nutritionals makes history with the launch of the first organic gummy vitamin children. Our Yummi Bears Organics line of products quickly becomes a mom and kid favorite!

red yummi bear

With growing consumer interest in a vegetarian lifestyle, in 2010 we introduced a line of Yummi Bears Vegetarian gummy vitamins with a gelatin free, fruit pectin base for many of our most popular products.

yellow yummi bear

Another first for Hero Nutritionals in 2011 when we launched Yummi Bears Sugar Free gummy vitamins sweetened naturally with lo hand fruit and chicory root.

We create our products using a few simple philosophies

girl

Oh So Yummi!

Hands down, we’ve got the best tasting gummy vitamins in town!

It’s no surprise – we’ve been making Yummi Bears® for over 23 years and when it comes to great tasting gummy vitamins, practice makes perfect! In fact, we were the first to perfect putting vitamins in gummies and making them so Yummi kids asked for them by name.

With a delicious burst of natural and organic fruit flavors in every bite, you’ll have no problem getting your kids to take their vitamins every day! With a name like Yummi®, you know it’s going to taste good!

The Original Gummy Vitamin™

a variety of fruits arranged in the shape of a heart

Natural or "No Way"

All of our products are made with ONLY natural and organic ingredients and our “No Way” list is really long! This means you’ll never have to worry about things like GMO, gluten, allergens, dairy, artificial flavors, colors, sweeteners or preservatives showing up in our products. Never. Ever.

And we manufacture Yummi Bears® in our very own state-of-the-art Certified
Organic manufacturing facility located right here in Southern California at our headquarters. This means we can see exactly what goes into each one of our products, taking quality control to a whole other level!

Natural & Quality Really Matter.

yummi bears packaging

So Much More Yummi to Love!

We think it’s important to
provide options for those with special dietary needs or lifestyle choices.

That’s why we are one of the only companies to offer a full range of Organic, Sugar-Free and
Vegetarian gummy vitamins to keep kids healthy and happy for years to come!

Plus, we have a wide assortment of Value Sizes for our most popular Yummi Bears products which means you get more Yummi® for
less money!

More Goodness in Every Yummi® Bite!

Hero Nutritional supports good in the world

MaxLove Project - Love, Hope, Thrive
Autism Speaks
Ronal McDonald House Charities
MaxLove Project - Love, Hope, Thrive
Autism Speaks
Ronal McDonald House Charities

Join the Hero team to help us create a more nutritious world

two factory workers