Pure love deserves pure nutrition

orange gummy bear vitamin
a mom with her daughter on her back
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We are the original children's gummy vitamin

In 1997, we transformed the natural products industry by introducing the first all-natural gummy vitamin for kids. Yummi Bears  quickly became the best selling children's gummy vitamin and now we offer organic, sugar-free and vegan options to meet your child's needs!

We manufacture our Yummi gummies in our very own certified organic factory in Southern California

We believe that quality and trust matter most which is why we built our own gummy factory right here at our corporate headquarters!  And we are proud to be the only certified organic manufacturer with over 20 years of experience creating delicious and nutritious gummy vitamins that children just love.


Flavors that will keep you coming back for more

It’s not easy to create an all-natural gummy vitamin that not only delivers the right nutrients, but also taste great. Afterall, there’s a reason ‘Yummi’ is in our name!

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Orange leaf

Yeaaaaa! It’s vitamin time

It’s easy to create a daily routine of taking your vitamins with the irristable flavors of Yummi Bears.

What Our Customers are Saying

Good Quality

“Love the ingredients and the customer service! My kids love the taste. Thanks for keeping our military household a bunch of happy and healthy Hero.”

Sandra W

Good Product

“Read your labels, mommies! Ingredient quality matters and Hero nailed it.”

Khalifa E.

Best Product

“Best vitamins EVER! My boys, husband, and I all take Hero daily multi-vitamins!.”

Johnson W.

Best Brands for Kids

“My daughter has been using these Hero organic gummy vitamins for about a week now. She loves the taste and I love that they are organic and free of artificial flavors & preservatives. I feel good letting my daughter have these because I know they are good for her and having a picky eater means I know that she’s getting all the nutrients she needs. The only thing I don’t like is that I know that she has to take 4 gummies every day. Most other brands only require 2 per day. So making sure she eats all 4 can be a hassle. Overall, I feel like this is one of the best brands of kids vitamin products out there based on what is actually IN them.”

Michael C.

Awesome Flavors

“My girls, ages 3 and 5, really enjoyed these vitamins. They are extremely picky when it comes to vitamins and I have a cupboard of half-full bottles. I’m not a huge fan of gummy vitamins because of all the sugar and they stick in the back teeth, but I decided to let the girls try them and they really liked all the different flavors. I have another natural gummy vitamin and they would only eat the purple. So now we are fortunate to have a vitamin bottle that is almost empty. They think they are getting a treat and I don’t mind it as much as most gummy vitamins.”

Jennifer T.

Find us in stores everywhere

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