Jennifer Hodges - Founder & CEO Hero Nutritionals
Established in 1995, Hero Nutritionals is the leader in creating innovative and
unique delivery systems in the natural products industry. Hero made vitamin
history by being the first company to put vitamins and minerals into a gummy
Ms. Hodges, Founder and CEO, landed on the idea of formulating high quality,
nutritionally sound children’s supplements in the mid-90’s as she
observed her nieces and other children gobbling up candies, particularly multi-flavored
gummy bears. Ms. Hodges also observed her sister’s need to constantly
remind her children to “take your vitamins”. Conventional
supplements were not very appealing to the children because of their crunchy
bite, chalkiness and unpleasant after-taste.
Concerned about the health and well-being of children, Ms. Hodges began
consulting with children’s nutritionists, food chemists and production
experts. The challenge was to create a new children’s nutritional
delivery system incorporating the delightful taste of gummy bears without
sacrificing nutritional value. Two years later, the first all natural gummy
vitamin was ready for market and has since become the #1 selling children’s
vitamin in the industry.
Due to the overwhelming success of the Yummi Bears® line for children, Hero has since launched Slice of Life®, a full line of all
natural gummy vitamins for adults. In more recent years Hero has also expanded into dark chocolate vitamins and calcium supplements. Click Here to view the complete Hero Nutritionals product line.